Write the exact words in the prompt
Put the requested headline in quotation marks, state the language, and describe its placement, type style, and contrast. Short headlines usually give the model a clearer target than a paragraph of copy.
Choose a model for the job
Start with Z-Image Turbo for realistic poster concepts and clearer lettering. Try ERNIE-Image Turbo when the composition is complex or the design uses multilingual text. AI lettering can still contain mistakes, so check every character before publishing.
Generate for portrait or landscape layouts
PRO adds 9:16, 4:3, and 16:9 formats along with manual controls and PNG export. The local Gallery retains settings and metadata, making it easy to revise a prompt or recreate a promising composition.
Begin with the purpose of the poster. A concert notice, game announcement, event flyer, and fictional film poster need different amounts of text and different visual priorities. Describe the main image, the headline, and the empty space separately so the model has a simple order to follow.
Keep generated words short. A title of two or three words has a better chance of looking correct than a full schedule or paragraph. Names, dates, prices, addresses, and legal text should be added later in a layout app where spelling, spacing, and alignment can be checked properly.
Treat the first generations as sketches. Compare a portrait and landscape version, try the same prompt with Z-Image and ERNIE-Image, and save the composition that leaves enough room for final type. The local Gallery keeps the prompt and seed, which makes small revisions easier to track.